How to Go From Invisible to Unfogettable

(The 3-Part Framework for Continous Growth & Opportunities)

EXCLUSIVE MENTORING SESSION WITH ASH RADDATZ & JENNA SHOULDICE
PLUS A TELL ALL Q&A SESSION DIRECTLY FOLLOWING

Apply to the No More F*ckin’ Around Year Long Mentorship and unlock exclusive Bonus Day Access
and learn our 3-Part Framework for Continuous Growth & Opportunities

This is how you unlock your invitation-only third day of the conference, created specifically for photographers who are serious about taking the next step.
Applying to No More F*ckin’ Around is absolutely free and there is no obligation to join our mentoring program (although we are sure you will love it)

Go from invisible
to Unforgettable

ready to carve a path of your own with courage & clarity?

No More F*ckin’ Around provides you with all you need in order to give shape and voice to who you are as a person, a photographer, and a business owner, enabling you to confidently put yourself “out there” and get the results you have been searching for.

CLARITY

Who you are.
What you’re here to say.
Why it matters.
Ground your work in purpose, vision, mindset, and voice, so every decision you make has direction and is uniquely your own.

ALIGNMENT

Branding, creativity, and pricing rooted in
value, truth.
Your visual identity, your offers, your website; designed to reflect you,
not a copy-paste template.

IMPACT

Visibility, connection, and consistent growth.
Learn how to show up, get seen, and build lasting relationships—with clients, communities, and collaborators who align with your values.

CLASS STARTS JUNE 2025

12 months of mentoring

For People Ready To Make Shit Happen

A 12 Month immersive experience with 2 mentors
providing you with actionable lessons, heaps of support, monthly one-on-ones, weekly Group Zoom lessons & discussions, accountability groups, and tons of laughs & fun.

THIS Group mentoring PROGRAM IS FOR PHOTOGRAPHERS WHO ARE READY TO MAKE MOVES!

Don't miss out on this life-changing experience! apply for your spot and join us as we redefine the future of your photography and business.

Imagine having:

✓ Courage and confidence soaring in your photography, business, and self, setting the stage for continuous growth.

✓ A revamped portfolio and a fresh perspective on your craft.

✓ An indispensable photography toolkit, your secret weapon for overcoming obstacles and elevating your work, even beyond the program.

✓ The ability to expertly critique your own work and navigate the business landscape.

✓ A kick-ass business overhaul, covering branding, marketing, pricing, sales, workflow, website, and communication strategies.

✓ A newfound community of like-minded friends, ready to share the journey and celebrate successes.

✓ And that's just the beginning...

WHERE INTUITION MEETS STRATEGY

No More F*ckin’ Around is for ambitious documentary photoraphers (like you!!) who want to build a practice that sustains you in a way that is exciting and aligned with your ideals and priorities.

Here we move beyond the arbitrary expectations that burn you out and the perfectionism that keeps you stuck and learn how to combine sustainable strategies that work with the power of your intuition. This creates a successful practice and business that delivers deep fulfillment, experiences, and results.

Whether you’re stuck after years of shooting, or just getting started and unsure what to do next, we’ve got you!
Inside No More F*ckin’ Around, we’ll help you uncover / refine your voice, align yourself with intention, and create a photography business / practice rooted in clarity, confidence, and real creative impact.

No More F*ckin’ Around is like no other program you have experienced before

THE “EVERYTHING YOU NEED PROGRAM” FOR PEOPLE READY TO MAKE SHIT HAPPEN!

Welcome to a transformative journey that transcends the ordinary – "No More Fuckin’ Around," the unparalleled, year-long mentoring program designed for those ready to ignite change in their lives!

Led by the dynamic duo, Jenna Shouldice & Ash Raddatz, this isn't just a program; it's your passport to a life-altering experience. Imagine a year dedicated to unleashing your full potential, where the mantra is simple: "No More Fuckin’ Around."

This isn't your typical mentoring program; it's a commitment to pushing your boundaries, transforming your mindset, and turning your aspirations into reality. "No More Fuckin’ Around" integrates the power of your mind, heart, and hands to shape and express who you are as a person, photographer, and business owner.

This program is your compass through self-reflection, courage, and strengths, paving the way for your photographic work and the creation of a business that's authentically yours. It's not just a kick in the ass; it's the wake-up call you've been waiting for.

Embark on a journey where each lesson builds upon the next, providing you with unparalleled clarity, unshakeable confidence, and a photographic voice that is distinctly yours. Stand out in the competitive photography industry and experience continuous growth year after year.

What’s Included

A year devoted to mastering the art of photography that transcends the ordinary. See in new ways and start creating extraordinary visual narratives that set your soul on fire. Capture the essence of life in a way that harmonizes with your photographic voice and propels your business.

WEEKLY GROUP MENTORING SESSIONS

Engage in dynamic discussions, deepen your creative practive, learn new strategies, engage in Q&A sessions, get feedback and critique… These weekly meetings are the heart of the program because the dialogue and working together strengthens each mentee.

Discussions are recorded for your convenience so you can revisit them again, or rewatch if you missed it.

in-depth monthly lessons

Each month you will dive into lessons of focus, expanding you practical and theoretical knowledge.

Month after month, the lessons build on each other (with actionable assignments for you to implement).

The result is, after 12 months of action, you have everything in place to sustain your version of success

diverse learning materials

We know that everyone has a different way of learning and absorbing information.

Throughout the 12 months, you will receive a variety of curriculum, content and medias so you can utilize what works best for you.

Enjoy live video discussions, recordings, written materials, templates, and valuable resources.

WHAT ELSE IS INCLUDED:

  • The NMFA Framework which gets you exactly where you need to be

  • Image Critique: Receive constructive feedback to elevate your craft in addition to you learning how to critique your own work

  • 30 min. Monthly One on Ones via Zoom: Personalized guidance from Jenna & Ash (active participants)

  • Templates and Spreadsheets: Simplify your life and business management, tweak them to fit your needs

  • The Perfect Marriage of Photography & Business: Achieve balance and excellence in both realms

  • Tons of Support: Journey alongside Jenna & Ash, and a community of like-minded photographers

  • Private Student-Only Community: Forge connections that last a lifetime

  • Bonus Lessons & Resources: Elevate your learning with extra insights and tools.

  • Laughter, Connection, and Fun: Because transformation should be enjoyable!

  • Portfolio Reviews: Fine-tune your portfolio for maximum impact

  • Personalized Reviews: Feedback on your assignments and your progress

THE RESULT:

Visibility, connection, and consistent growth.

HOW DOES IT WORK?

No More F*ckin Around will redefine your relationship with photography and catapult your creative process and business in new ways! Through our Mentored Instruction, you will have an immersive experience, support, and guidance through the realm of visual storytelling and business.

A dynamic curriculum is delivered through the DFP Education platform and live class discussion via Zoom, where you'll not only absorb comprehensive content but also receive support. You will work through engaging assignments meticulously curated to fuel your growth, accompanied by insightful feedback and critique that will shape your craft.

You will also take part in a private discussion group, where mentors (and fellow students) share wisdom, providing you with a collaborative space to cultivate ideas. Live group Zoom meetings are held 3-4 times a month, fostering inspiring discussions and forging connections with fellow photographers. In addition, you will receive personalized 1 on 1 support to illuminate your unique path.

Every month you will focus on one area or theme such as branding or non-literal storytelling. You will have lessons and assignments so you can learn and do.

Ash (Business) & Jenna (Photography) switch off monthly who is leading the topic that month.

The year will be spent mastering:

  • -Competency in photographing everyday life in a way that still ignites a fire in your work (taking mundane to hell yes)

  • -Shooting your own life in a way that compliments your photographic voice & your business

  • -Identifying meaning in your photography and your business

  • -Tackling difficult shooting situations + light

  • -The Environmental Portrait + Documentary Portraits

  • -BRANDING: Laying out the foundation of your brand as an extension of yourself through a holistic approach

  • -BRANDING: How to write and speak about your work in a way that is sincere and appealing to your audience

  • -BRANDING: Brand Identity

  • -PRICING & SALES: How to price & sell your work

  • -MARKETING: Marketing on and offline

  • -How to produce visuals that will assist you in your business

  • -SYSTEMS: Workflows for all areas of your photography and business

  • -WEBSITE: Making sure your website is in tip-top shape

  • -Editing / toning your images

  • -Culling your images for story

  • -Identifying exactly what photos belong in your portfolio

  • -Learning to critique your own work

  • -Creating personal projects

  • -Plus You Get Tons of Bonus Materials & Templates

Meet your mentors

Ash rADDATZ & JENNA SHOULDICE

For the past 10+ years, we’ve helped thousands of photographers find their voice, refine their vision, and build businesses and work rooted in meaning, sustainability, and impact.

There’s a growing hunger for real, honest, emotionally-resonant imagery.
Publications, galleries, and clients are all looking for work that stands out and says something.

And the photographers who are clear on their voice and strategy?
They’re the ones getting chosen, getting the clients, the exhibits, the opportunities.

We’ve helped photographers at every stage- those just picking up a camera, and those who’ve been doing this for years- get published, land exhibits, build businesses that actually pay them, and step into roles as creative leaders in their communities

If for some reason you cannot submit the application form from this page, please appy here

THE HYPE:

Making good shit happen for photographers like you

  • Jody Goodwin - Canada

    “If you’re at a place where you are stuck or feeling unsure about how to evolve your photography and/or business, No More F*ckin’ Around will help you figure out how to navigate out of that stuckness and into something you may not have realized existed in you.

    It changed my life!”

  • Laura Rush - Maine

    “No More F*ckin' Around is one of the best things I've ever done for my photography. So many benefits! The photography mentorship from Jenna is outstanding and helped me think about making images in a whole new way, and the business and marketing classes teach you how to get the best clients for you so you can show off all those great photos you'll be making. Ashleigh does a deep dive on figuring out how to display who you are as a photographer in your marketing and website so that you attract clients who want what you have to offer. I also feel like I've made real connections with other people in the class that will continue to benefit me long after our year is over. Highly recommend!”

  • Erin Byrne - Warwick, UK

    “Before I joined NMFA, I was lost, struggling to figure out how to make my photography business work. But now, thanks to Ash and Jenna, I have a clear path forward. The insights and support I received were beyond anything I could have imagined."

  • Christine Wright - New Jersey, USA

    Christine Wright - New Jersey, USA

    “I cannot believe how much I've grown after a year of No More F*ckin' Around. As a photographer, as a business person, and as a human being. Ash Raddatz and Jenna Shouldice are so amazingly knowledgeable and empathetic. They are creative problem solvers in every sense. Of course, often their sage advice was to look inside myself which was often HARD, but necessary and rewarding. Their lessons PUSHED ME harder than I've ever been pushed. I accomplished practically everything I put on my vision board for the class last year; even the areas of my life that didn't have to do specifically with photography were enriched by learning from the mentors and my cohort of smart and compassionate people.

    If you're considering enrolling, absolutely do it. Then buckle UP”

  • Megan Lefebvre - Edmonton, Canada

    "DFP has completely transformed my approach to photography and business. The blend of practical advice, emotional support, and creative inspiration is unmatched. I came in feeling uncertain, and now I feel empowered and ready to take on the world."

  • Cookie - Washington

    ”I feel as if the community is like having a friend out there who understands and whom I could reach out to for support at any time”

  • Sarah Wimmer Steffen - Wisconsin, USA

    “I already fucking love this community!!!! It's been less than a week and I've read articles that I wouldn't have, met people I wouldn't have and learned things I didn't even think about!”

A Quick Note on Results:

We’re here to give you clarity, tools, support, and various strategies based on our experiences, but we can’t guarantee specific results. Your success depends on your own effort, commitment, follow-through, and unique circumstances.

Every photographer’s journey is different. We can’t predict where yours will go, but if you show up and do the work, this can be a powerful part of it and you will get a lot further than staying stuck and scrolling social media.

We give you just the real stuff that works when you work it, know what we mean?

No copy and paste, idealistic strategy that requires a severe Type A personality to keep up with (nothin’ against Type A’s btw)… because every photographer has a different background, different goals, and their own version of success. And let’s face it, us creatives are a bit messy and all over the place.
So instead of some “guru” bullshit, we give you support, clarity, and various ways to approach things, ideas, real world examples, helpful guidance, etc. and depending on your unique situation you choose what fits best for you.