Group Zoom sessions are 2-3 times per month and take place on Wednesdays at 10:00 am PST / 1pm EST / 7pm Berlin.

We'll meet live two to three times each month, and you'll have assignments and exercises to work on between sessions.

The amount of time you spend will depend on the assignment, your experience, and the goals you've set for yourself. Some projects will require more time than others, particularly when you're arranging photographic sessions or implementing changes in your business.

We encourage students to make room for the education and practical work, while recognizing that everyone is balancing different responsibilities and circumstances.

Live Group calls usually last about 1.5 to 2 hours (sometimes a bit longer) and are recorded. If needed, you can pop in and out, and if you know you are going to miss a call, you can submit your questions, photos, assignments, etc., beforehand and then watch the recording at 1.5x speed ;) 

For the assignments-
During photography months, you will typically be asked to find a family or subject to photograph and to spend a certain amount of time with them (1 hour, 4-6 hours, full day) and then select photos to submit for review/critique.

You can plan on roughly 10 hours per month during the business months, depending on the assignment/topic. Time commitment varies because some assignments take a bit more time than others and require introspective work or research. If you need to spread the time out more, you can still work on your business assignments during your photography months and submit for feedback once you have completed the assignment.

It’s no problem if you miss a live session.

All live group sessions are recorded and will be uploaded to the education platform for you to access.

Yes. Every student receives one private 60-minute mentoring session with Ash and one with Jenna during the six-month program.

These sessions can be used to discuss your photography, business, individual goals, or specific questions that would benefit from more personal attention. Additional one-on-one sessions can also be purchased throughout the mentorship, subject to availability.

It's a fair question. The photography industry is changing, and economic uncertainty is making business decisions more complicated for many photographers.

We've also heard from a lot of photographers who want to move forward, creatively and professionally, but have found themselves hesitant to do much of anything and feeling almost paralyzed with overwhelm. When life already feels overwhelming and the future uncertain, even taking a small step can feel like a risk.

NMFA won't guarantee bookings or income (though our previous students have had great success), but it will give you the education, feedback, and practical guidance to strengthen your photography, better understand your business, and develop strategies for reaching clients and sustaining your work in a changing market.

A significant part of the business education involves looking at how photographers can reach clients beyond social media, develop meaningful relationships, understand their pricing and profitability, and build strategies that are appropriate for their work and life.

We believe there's value in finding ways to move forward, even when the circumstances aren't ideal or the next step feels uncomfortable. But only you can decide whether this is the right investment for you, both financially and personally.

We want people to invest in NMFA because the education and mentoring make sense for where they are, not because they've been convinced that purchasing a program is the only way forward.

Yes! Over the past 5+ years, we have worked with a number of students in NMFA who are just starting out in business, and others who have had a business for 15+ years.

Our students who have been in business for 15+ years always say they wish they would have known and worked through something like this earlier.

And our students who are new to business are so grateful to have developed and implemented a ton of new strategies and skills before wasting time, energy, and money on things that do not work for them.

Absolutely Yes!

NMFA isn’t just for beginners, it’s for photographers who are ready to evolve.

If you’ve been in business for years, this program will help you:

• Refine your voice and portfolio to reflect where you're going, not just where you've been

• Let go of the busywork and strategies that no longer serve you

• Save time, energy, and money by focusing only on what actually aligns

• Reignite your creativity and stretch beyond the “successful but stuck” feeling

• Create a more sustainable and fulfilling practice, on your terms

Even seasoned photographers need space for continued growth. NMFA is that space.

Students should have a solid understanding of the technical aspects of their camera. We consider NMFA an advanced program because it cuts out any fluff and requires actual work and implementation (which we help you with ;) And even though there is no fluff, we still have fun!). The concepts and topics covered in the program are meant to challenge you and empower you through hands-on assignments and feedback, along with deeper discussions and an analytical eye on your own work. 
Past students have come into the program at varying skill levels, and the feedback we have received has been similar across the board… that it is a life-changing program, worth every cent.

Yes, NMFA can still work for you (if your goal is to have your work seen in some way).

The photography lessons will help with developing a deeper body of work and a new way of seeing and leaning into yor voice.

And the business lessons can be adapted to work for you. For example, the branding work instead turns into creating your artists statement and finding ways you will show up to create opportunities such as publications, exhibitions, etc.

Almost all business lessons can be adaptable and applicable to your goals.

With that said, joining the DFP Community Clubhouse may be a better fit for you because its main focus is on creating photographs.

No! We have had wedding photographers, fine art photographers, birth photographers, pet photographers and more in previous program runs.

The foundations and advanced concepts you will learn in NMFA can be applied to your work no matter the genre; however, the photography assignments are based around the documentary approach, which you can tweak to fit into your chosen approach/genre.

NMFA aims to provide you with courage and clarity in your photography and business, enabling you to continuously grow and find success in your work no matter the genre.

You will have access to the content via the DFP Education platform for 12 months (6 months during the program and then an additional 6 months after). Written content and templates are available for download. so you can you will have those for life!

It's okay to be nervous! 
There could be several reasons for the nerves, whether it be the time investment, the financial investment, the worry that you are not "good enough" for the program, or any other number of things. 
 
Our job as your mentors is to support you through those nerves and to provide you with an encouraging environment, turning those nerves into courage. You've got this!

Yes. Graduates of the Accelerator will have the opportunity to enroll in an additional six months of mentorship, with continued photographic development, business implementation, feedback, and accountability.

The continuation is completely optional, and you don't need to make that decision when enrolling in the Accelerator. You will have plenty of mentorship in the 6 months, and then you can decide if you would like more.

We’d love to help! You can email us at hey@dfpcommunity.com and we will get back to you as soon as possible