On-Demand Replay Pass
Get Access to the Unfiltered AF
On-Demand Replay Pass.
Stream the 2 full days of workshops, panels, and critiques
whenever it fits your schedule.
10 hours of programming is included
in the replay pass
DFP Unfiltered AF Virtual Conference took place live online on April 30 & May 1, 2025
what was Unfiltered AF about?
Unfiltered. Unapologetic. Unforgettable.
THE VIRTUAL CONFERENCE REPLAYS
Two days. Ten hours of photography, business, and creative conversations worth coming back to.
Unfiltered AF brought together documentary photographers, mentors, and industry leaders for two days of workshops, honest panel discussions, photographic critiques, and practical business education.
From developing your photographic voice and finding opportunities beyond social media to building a business, navigating uncertainty, and making stronger photographs, these sessions cover the creative and practical sides of being a photographer.
Whether you joined us live or missed the conference entirely, you can now watch the recordings at your own pace, revisit the conversations that resonate, and put what you learn into practice.
Get all of the conference recordings for €29
What’s included in The Conference replay
DAY 1
Your Voice is Your Power: Shifting Your Mindset + Why Your Story, Voice, and Vision Matter More Than Ever
Ash Raddatz & Jenna Shouldice
From Fog To Focus & Uncertainty To Opportunity: Your 90 Day Action Plan
Ash Raddatz
How To Show Up (Even As An Introvert)
Christine Wright
A Need For Belonging
Mark Looney
How to Keep the Momentum (and Take the Next Step)
Ash Raddatz & Jenna Shouldice
DAY 2
Image Critique Panel
Jenna Shouldice, Megan Lefebvre, & Sara Cardoso Silva
Business Breakthrough Session
Ash Raddatz, Marisa Martins, Ana Backhaus, Sarah Wimmer Steffen, & Laura Griffin
Award-Winning Images: A Deep Dive into Everything You Need To Know About How To Win Awards
Huy Nguyen & Jenna Shouldice
Created for Impact: Taking Up Space, Attracting Aligned Opportunities, & Evolving As A Photographer and Artist
Ash Raddatz & Jenna Shouldice
Get your on-demand
replay access now!
REPLAY PASSES ARE NON-REFUNDABLE.
Due to the digital nature of the recordings of the virtual conference, there are absolutely, positively NO REFUNDS under any circumstances. We will not be able to process any refunds for any reason.
By purchasing, you understand there are absolutely no refunds.
BONUS OFFER:
WANT TO KEEP THE CONVERSATION GOING?
Unfiltered AF was two days of education and conversation, but that's what we do year-round inside the DFP Community.
Our paid Clubhouse membership includes ongoing photographic critiques, creative projects, co-working sessions, educational resources, and opportunities to connect with other photographers.
Your Unfiltered AF replay purchase also comes with €29 toward your first Clubhouse membership payment if you join within 14 days.
And if you'd simply like to connect with other photographers, you can join our Explorer community completely free.
Meet your hosts
Ash rADDATZ & JENNA SHOULDICE
For the past 10+ years, we’ve helped thousands of photographers find their voice, refine their vision, and build businesses and work rooted in meaning, sustainability, and impact.
We’ve helped photographers at every stage from those just picking up a camera, to those who’ve been doing this for years.
And we knew we had to bring this work to more of you… photographers with the heart, grit, and creative fire to lead in this new era even in times of uncertainty.
So we called on other industry leaders and the people we’ve mentored, the ones doing extraordinary work in the world right now, and brought this conference to life.
Your unfiltered AF lineup
Learn from the industry’s top mentors and photographers
-

Ash Raddatz
FOUNDER of THE DFP COMMUNITY, MENTOR & CONFERENCE HOST
Shifting Mindset in Times of Uncertainty, Business & Voice Strategy, and Created for Impact: Taking up space, attracting aligned opportunities, & evolving as an artist
-

jenna shouldice
FOUNDER OF DOCUMENTARY FAMILY AWARDS, MENTOR, & CONFERENCE HOST
Business & Voice Strategy, Image Critique Panel, Creating Award-Winning Images, and Created for Impact: Taking up space, attracting aligned opportunities, & evolving as an artist
-

HUY nguyen
FOUNDER OF FEARLESS PHOTOGRAPHERS
Creating Award-Winning Images
-

MARK LOONEY
DOCUMENTARY PHOTOGRAPHER, DFP COMMUNITY CONCIERGE, & MENTEE SUCCESS GUIDE
A Need For Belonging, Image Critique Panel, Business Breakthrough Session
-

christine wright
AWARD-WINNING DOCUMENTARY FAMILY & BIRTH PHOTOGRAPHER
How To Show Up (Even As An Introvert)
-

Sara Cardoso silva
AWARD-WINNING DOCUMENTARY FAMILY PHOTOGRAPHER & TOP 10 STORYTELLERS IN THE WORLD 2024
Image Critique Panel
-

Megan Lefebvre
AWARD-WINNING DOCUMENTARY PHOTOGRAPHER &
2ND PLACE DOCUMENTARIAN OF THE YEARImage Critique Panel
-
Ana Backhaus
AWARD-WINNING DOCUMENTARY FAMILY PHOTOGRAPHER
Business Breakthrough Session
-

Marisa Martins
CANON AMBASSADOR, AWARD-WINNING DOCUMENTARY PHOTOGRAPHER & 1ST PLACE DOCUMENTARIAN OF THE YEAR
Business Breakthrough Session -

Laura Griffin
AWARD-WINNING DOCUMENTARY PHOTOGRAPHER &
FILM MAKERBusiness Breakthrough Session
-

SARAH WIMMER STEFFEN
AWARD-WINNING DOCUMENTARY FAMILY & BIRTH PHOTOGRAPHER & TOP 20 BIRTH PHOTOGRAPHER OF THE YEAR 2024
Business Breakthrough Session
NOW MORE THAN EVER IS THE MOMENT TO LEAN INTO YOUR GROWTH
uncertain times are exactly when photographers need the most support.
build the skills, systems, and mindset that help your PHOTOGRAPHY & business survive and thrive in any season.
who should watch the replays from to this virtual conference?
Any photographer, at any level,
with any kind of dream.
(Yes, really!)
The Unfiltered AF Virtual Conference is for photographers who shoot for passion, for personal projects, for freelance, or for business. It’s designed for photographers who work with a documentary approach… but even if you don’t, you’ll still walk away with amazing takeaways.
If there’s even a tiny spark inside you that wants more clarity, direction, and opportunity, this is for you.
Whether you’ve just picked up a camera or you’ve been shooting for 20 years, the virtual conference replay will leave you with:
A clear 90-day plan
New creative + strategic tools
Real-world inspiration
And a fire in your gut that you haven’t felt in a while
Come as you are, watch it when you have time and learn prepare yourself for what’s next.
REPLAY PASSES ARE NON-REFUNDABLE.
Due to the digital nature of the recordings of the virtual conference, there are absolutely, positively NO REFUNDS under any circumstances. We will not be able to process any refunds for any reason.
By purchasing, you understand there are absolutely no refunds.
A Quick Note on Results:
We’re here to give you clarity, tools, support, and various strategies based on our experiences, but we can’t guarantee specific results. Your success depends on your own effort, commitment, follow-through, and unique circumstances.
Every photographer’s journey is different. We can’t predict where yours will go, but if you show up and do the work, this can be a powerful part of it and you will get a lot further than staying stuck and scrolling social media.
We give you just the real stuff that works when you work it, know what we mean?
No copy and paste, idealistic strategy that requires a severe Type A personality to keep up with (nothin’ against Type A’s btw)… because every photographer has a different background, different goals, and their own version of success. And let’s face it, us creatives are a bit messy and all over the place.
So instead of some “guru” bullshit, we give you support, clarity, and various ways to approach things, ideas, real world examples, helpful guidance, etc. and depending on your unique situation you choose what fits best for you.