How to Go From Invisible to Unforgettable
The 3-Part Framework for Continuous Growth & Opportunities
In this training, Ash Raddatz and Jenna Shouldice walk through the ideas behind No More F*ckin’ Around (NMFA) and how we think about developing stronger photography alongside a business that supports the work you want to make.
Watch the video below to learn our three-part framework.
If NMFA feels like the right next step, you'll find the essential details about working with us in our
No More F*ckin’ Around 6 month mentoring program below!
👇 SCROLL DOWN TO GET DETAILS AND ENROLL IN NO MORE F*CKIN’ AROUND 👇
Or find the detailed information page, here
Welcome to
No More Fuckin’ Around:
The accelerator
A six-month photography and business mentorship
with Ash Raddatz and Jenna Shouldice
combining photographic development, business education, honest critique & feedback, and practical guidance to help you build stronger work and a business that supports it
CLASS STARTS January 2027
6 months of mentoring
A 6 Month immersive experience with 2 mentors providing you with actionable lessons, heaps of support, one-on-ones, 2–3 live group sessions each month, accountability groups, and tons of laughs & fun.
carve a path of your own with courage & clarity
No More Fckin' Around provides the education, guidance, and support to help you give shape and voice to who you are as a person, a photographer, and a business owner, so you can unapologetically put yourself and your work out into the world.
YOUR PHOTOGRAPHY AND YOUR BUSINESS SHOULD INFORM EACH OTHER.
Whether you're just beginning to find your direction or have been photographing professionally for years and feel ready to rethink how you're working, NMFA is an opportunity to examine where you are, explore where you want to go, and question the expectations that may be holding you back.
The photographs you make, the subjects you're drawn to, the stories you want to tell, and the way you see the world are all part of what makes your perspective yours. We believe your instincts, interests, and creative ambitions should be at the center of how you build your business, rather than something you have to compromise in order to make a living.
Instead of starting with what the market wants and trying to become that photographer, we start with you. What interests you? What do your photographs communicate, and what do you want them to communicate? What kind of work do you want to be known for, and what do you need your business to provide financially, personally, and creatively?
Throughout the mentorship, we'll help you discover or refine your photographic voice, question the habits and perfectionism that may be limiting your growth, and develop the skills and courage to make intentional decisions about your photography. Alongside that creative development, we'll work on understanding who connects with your photographs, communicating their value, and building practical business strategies that support the work you want to make and the life you want to lead.
A brief overview of some of the curriculum in the NMFA 6 Month Mentorship Program
What’s Included
6 months of mentorship devoted to the art of photography that transcends the ordinary. See in new ways and start creating extraordinary visual narratives that set your work apart. Capture the essence of life in a way that harmonizes with your photographic voice and drives your business
Each month alternates between photography with Jenna and business with Ash,
allowing you to develop both aspects of your practice throughout the program.
GROUP MENTORING SESSIONS
2-3 live group sessions each month which include education + dynamic discussions, photographic critiques, business strategy + implementation, feedback, and Q&A.
Sessions are recorded for your convenience so you can revisit them again, or rewatch if you’re unable to attend.
two private mentoring sessions
Every student receives one 60-minute individual session with Ash and one 60-minute individual session with Jenna. These are opportunities to discuss your specific goals, ask questions, and receive personal guidance on the areas where you need it most.
monthly lessons & assignments
Each month you will dive into lessons of focus, expanding your practical and theoretical knowledge.
Month after month, the lessons build on each other through assignments designed to develop your photography, strengthen your business, and help you apply what you’re learning to your own circumstances.
resources and templates
You'll have access to our lessons, workbooks, pricing calculators, business tools, and other materials that support the subjects we're exploring throughout the program.
Private student community
A space to share photographs, discuss ideas, ask questions, exchange perspectives, and connect with the other photographers working through the mentorship alongside you.
ACCOUNTABILITY + FOLLOW-THROUGH
Regular check-ins, encouragement, and honest feedback to help you stay engaged, work through obstacles, and put what you're learning into practice.
SIX MONTHS OF DFP CLUBHOUSE MEMBERSHIP INCLUDED
Your NMFA enrollment also includes six months of complimentary access to the DFP Members' Clubhouse, where you can connect with a broader community of photographers through creative projects, group critiques, co-working sessions, educational resources, and conversations about photography and the creative process.
Your Clubhouse access runs alongside the Accelerator, giving you additional opportunities for connection, inspiration, and creative exchange throughout your mentorship.
HOW DOES IT WORK?
Over six months, we'll alternate between photography and business, with each month led by either Jenna or Ash. This gives you time to explore the material, complete assignments, experiment with new approaches, and receive feedback before moving into the next subject.
PHOTOGRAPHY WITH JENNA
Through lessons, photographic assignments, and group critiques, Jenna will help you examine how you see, strengthen your storytelling, experiment with different approaches, and develop a more intentional photographic voice.
You'll also explore editing and sequencing, learning to recognize which photographs communicate your ideas most effectively and how individual images contribute to a stronger, more cohesive portfolio.
BUSINESS WITH ASH
We'll work through the foundations of building a business around your photographic identity, including branding, pricing, sales, websites, marketing, client relationships, and the systems that support your work with an emphasis on developing strategies that reflect your values, goals, and the kind of photography you want to make.
We'll also explore how to find and connect with clients in a changing market, particularly through offline marketing, partnerships, referrals, and community relationships, rather than relying entirely on social media visibility.
LEARNING, IMPLEMENTATION, AND FEEDBACK
Throughout the program, you'll apply what you're learning to your own photography and business, with guidance and feedback to help you make decisions, evaluate what's working, and adjust as you go.
EARLY ENROLLMENT BONUS: YOUR CHOICE
Enroll in No More F*ckin' Around during the first five days of enrollment and choose one of two bonuses
OPTION 1: JOIN US IN PRAGUE
The first five eligible students who choose this bonus will receive €999 off Field Trip: Prague, DFP’s photographic and creative retreat taking place April 21–27, 2027.
We'll waive your workshop fee, and you’ll pay just €1,000 for your shared villa accommodation, plus travel and other expenses not included in the retreat. See more details about the Prague Retreat, here
OPTION 2: ADDITIONAL PRIVATE ONE-ON-ONE MENTORING
Receive an additional 60 minutes of individual mentoring with Ash AND 60 minutes with Jenna, giving you more time to explore your photography and business with us.
Combined with the private sessions already included in NMFA, that's a total of 4 hours of individual mentoring throughout the six-month program.
Both bonuses are available during the first five days of enrollment, with the Prague offer limited to five places and subject to retreat availability. The retreat requires a minimum of eight villa participants to proceed. If Prague is canceled because the minimum isn't reached, students who selected that bonus will receive the additional private mentoring instead.
Enrollment for the January 2027 accelerator is now open
Your enrollment includes six months of photography and business mentorship with Ash Raddatz and Jenna Shouldice, with two to three live group sessions each month, photographic and business assignments, critiques, educational resources, private student discussions, and one individual 60-minute mentoring session with each of us.
join the nmfa accelerator
pay in full
€2499
One-Time Payment
(Save €255)
payment plan
€459 / Month
6 Monthly Payments
(€2,754 total)
Refund Policy for No More F*ckin’ Around
You may request a refund within 14 days of your registration date. After that 14-day period, all payments are non-refundable and your enrollment becomes a commitment to the full 6-month program. If you choose a payment plan, you are responsible for completing all remaining payments.
Because NMFA includes immediate access to curriculum, tools, resources, templates, videos and other digital materials, we ask that you make an informed decision before enrolling.
After 14 days from your registration date, there are no refunds or cancellations under any circumstances.
Meet your mentors
Ash rADDATZ & JENNA SHOULDICE
For the past 10+ years, we’ve helped thousands of photographers find their voice, refine their vision, and build businesses and work rooted in meaning, sustainability, and impact.
There’s a growing hunger for real, honest, emotionally-resonant imagery.
Publications, galleries, and clients are all looking for work that stands out and says something.
We’ve helped photographers at every stage (from those just picking up a camera to those who’ve been doing this for years) get published, land exhibits, build businesses that actually pay them, and step into roles as creative leaders in their communities.
Together, we want to help you become more intentional in your photography, more informed in your business decisions, and better equipped to continue developing both.
THE HYPE:
Making good shit happen for photographers like you
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Jody Goodwin - Canada
“If you’re at a place where you are stuck or feeling unsure about how to evolve your photography and/or business, No More F*ckin’ Around will help you figure out how to navigate out of that stuckness and into something you may not have realized existed in you.
It changed my life!”
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Laura Rush - Maine
“No More F*ckin' Around is one of the best things I've ever done for my photography. So many benefits! The photography mentorship from Jenna is outstanding and helped me think about making images in a whole new way, and the business and marketing classes teach you how to get the best clients for you so you can show off all those great photos you'll be making. Ashleigh does a deep dive on figuring out how to display who you are as a photographer in your marketing and website so that you attract clients who want what you have to offer. I also feel like I've made real connections with other people in the class that will continue to benefit me long after our year is over. Highly recommend!”
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![Christine Wright - New Jersey, USA]()
Christine Wright - New Jersey, USA
“I cannot believe how much I've grown after my time in No More F*ckin' Around. As a photographer, as a business person, and as a human being. Ash Raddatz and Jenna Shouldice are so amazingly knowledgeable and empathetic. They are creative problem solvers in every sense. Of course, often their sage advice was to look inside myself which was often HARD, but necessary and rewarding. Their lessons PUSHED ME harder than I've ever been pushed. I accomplished practically everything I put on my vision board for the class last year; even the areas of my life that didn't have to do specifically with photography were enriched by learning from the mentors and my cohort of smart and compassionate people.
If you're considering enrolling, absolutely do it. Then buckle UP”
Image by NMFA student Ana Backhaus
FAQ
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Group Zoom sessions are 2-3 times per month and take place on Wednesdays at 10:00 am PST / 1pm EST / 7pm Berlin.
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We'll meet live two to three times each month, and you'll have assignments and exercises to work on between sessions.
The amount of time you spend will depend on the assignment, your experience, and the goals you've set for yourself. Some projects will require more time than others, particularly when you're arranging photographic sessions or implementing changes in your business.
We encourage students to make room for the education and practical work, while recognizing that everyone is balancing different responsibilities and circumstances.
Live Group calls usually last about 1.5 to 2 hours (sometimes a bit longer) and are recorded. If needed, you can pop in and out, and if you know you are going to miss a call, you can submit your questions, photos, assignments, etc., beforehand and then watch the recording at 1.5x speed ;)
For the assignments-
During photography months, you will typically be asked to find a family or subject to photograph and to spend a certain amount of time with them (1 hour, 4-6 hours, full day) and then select photos to submit for review/critique.
You can plan on roughly 10 hours per month during the business months, depending on the assignment/topic. Time commitment varies because some assignments take a bit more time than others and require introspective work or research. If you need to spread the time out more, you can still work on your business assignments during your photography months and submit for feedback once you have completed the assignment. -
It’s no problem if you miss a live session.
All live group sessions are recorded and will be uploaded to the education platform for you to access.
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Yes. Every student receives one private 60-minute mentoring session with Ash and one with Jenna during the six-month program.
These sessions can be used to discuss your photography, business, individual goals, or specific questions that would benefit from more personal attention. Additional one-on-one sessions can also be purchased throughout the mentorship, subject to availability.
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Yes! Over the past 5+ years, we have worked with a number of students in NMFA who are just starting out in business, and others who have had a business for 15+ years.
Our students who have been in business for 15+ years always say they wish they would have known and worked through something like this earlier.
And our students who are new to business are so grateful to have developed and implemented a ton of new strategies and skills before wasting time, energy, and money on things that do not work for them.
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Absolutely Yes!
NMFA isn’t just for beginners, it’s for photographers who are ready to evolve.
If you’ve been in business for years, this program will help you:
Refine your voice and portfolio to reflect where you're going, not just where you've been
Let go of the busywork and strategies that no longer serve you
Save time, energy, and money by focusing only on what actually aligns
Reignite your creativity and stretch beyond the “successful but stuck” feeling
Create a more sustainable and fulfilling practice, on your terms
Even seasoned photographers need space for continued growth. NMFA is that space.
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Yes, NMFA can still work for you (if your goal is to have your work seen in some way).
The photography lessons will help with developing a deeper body of work and a new way of seeing and leaning into your voice.
And the business lessons can be adapted to work for you. For example, the branding work instead turns into creating your artists statement and finding ways you will show up to create opportunities such as publications, exhibitions, etc.
Almost all business lessons can be adaptable and applicable to your goals.
With that said, joining the DFP Community Clubhouse may be a better fit for you because its main focus is on creating photographs.
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No! We have had wedding photographers, fine art photographers, birth photographers, pet photographers and more in previous program runs.
The foundations and advanced concepts you will learn in NMFA can be applied to your work no matter the genre; however, the photography assignments are based around the documentary approach, which you can tweak to fit into your chosen approach/genre.
NMFA aims to provide you with courage and clarity in your photography and business, enabling you to continuously grow and find success in your work no matter the genre.
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You'll have access to the course materials through the DFP Education platform for 12 months, including the six months of the Accelerator and an additional six months afterward. Written materials and templates are downloadable, so you can keep and refer to them whenever you need them.
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We’d love to help! You can email us at hey@dfpcommunity.com and we will get back to you as soon as possible
“The content was beyond what I could have imagined…
My experience with NMFA was deeply transformative…”
The content was beyond what I could have imagined…My overall with NMFA was deeply transformative. I signed up hoping that I would learn new systems that could help me get my so that I could maybe have a profitable business and ended with not only a wealth of resources on how to achieve my goals as a business owner, but a deep seated belief that to not follow through and execute these plans would be a massive disservice to myself and to clients. The NMFA mentors and experience truly helped me see that I have something to offer the world that is unique to me and my way of seeing.
-Jamie Scholberg
“Best investment I’ve made in my career”
No More Fucking Around was the best and most complete mentorship I have ever done. The mentors are amazing and extremely generous with their time and knowledge. They helped me take my art and business to a new level. Ashleigh taught me to look at marketing in a way that made way more sense and removed the overwhelm I felt from it. Jenna helped me nail down my artistic voice and grow my confidence. Best investment I've made in my career.
Katharina Esteves
A Quick Note on Results:
We’re here to give you clarity, tools, support, and various strategies based on our experiences, but we can’t guarantee specific results. Your success depends on your own effort, commitment, follow-through, and unique circumstances.
Every photographer’s journey is different. We can’t predict where yours will go, but if you show up and do the work, this can be a powerful part of it and you will get a lot further than staying stuck and scrolling social media.
We give you just the real stuff that works when you work it, know what we mean?
No copy and paste, idealistic strategy that requires a severe Type A personality to keep up with (nothin’ against Type A’s btw)… because every photographer has a different background, different goals, and their own version of success. And let’s face it, us creatives are a bit messy and all over the place.
So instead of some “guru” bullshit, we give you support, clarity, and various ways to approach things, ideas, real world examples, helpful guidance, etc. and depending on your unique situation you choose what fits best for you.